Marketing and growth services, built just for your business.

We help you grow revenue, get more from your technology and data, and put AI to work where it pays. We tailor each project to your needs. We can start with a pilot to make sure it's the right program.

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Start with what you need. Add more when you're ready.

Hire MarStrat for any one of these, and expand from there when you're ready. You might need to know where to play and how to win. Or systems that show what's working. Or a team and a rhythm that get the work done. Or customer experiences that convert and keep customers.

Take on more than one and they work together, with one senior leader accountable for the result.

What we help with

Growth Strategy & Commercialization

Where should we play, and how do we win?

When growth slows, or a new product or market needs a route to revenue, we help you decide where to focus and build the plan to get there.

What we do

Market, customer, and competitor assessment
Positioning, messaging, and brand proposition
Go-to-market plans for new products, segments, and markets
Demand generation and customer acquisition strategy, B2B and B2C
Revenue goals, budgets, and the measures that show it is working

What you get

A prioritized growth plan
A go-to-market plan with owners, timing, and budget
A scorecard leadership can track

Marketing Technology, Data & AI

Are our technology and data actually helping us grow?

Stacks grow faster than the value they deliver, and AI ideas multiply faster than the plans behind them. We connect the tools, the data, and the business goal.

What we do

Martech audit and stack rationalization
CRM and marketing automation selection, implementation, and integration
Data, attribution, and reporting you can take to the board
Practical AI use cases tied to a business goal, with the workflow changes to make them stick
Vendor and agency selection and management

What you get

A map of the stack you have and the stack you need
A measurement framework and dashboards
An AI roadmap ranked by business value

Marketing Operations & Revenue Enablement

Why does good work take so long to turn into revenue?

Capable teams get slowed by handoffs, unclear ownership, and reports nobody trusts. We build the operating rhythm that gets the work moving.

What we do

Operating model, team structure, and role design
Marketing and sales alignment: shared definitions, handoffs, and goals
Account-based marketing and sales enablement
Workflow, budget, and agency management
Performance reporting with clear accountability

What you get

A team and process that scale without adding overhead
A sales enablement toolkit your sellers will use
An operating cadence and a reporting view leadership trusts

Customer Experience & Omnichannel Growth

Are we showing up the way customers expect, in every channel?

Customers move across channels faster than most experiences keep up. We make the journey relevant, connected, and measurable from first touch to renewal.

What we do

Customer journey mapping and lifecycle marketing
Omnichannel campaign planning and delivery across search, web, display, retargeting, social, and email
Targeting and personalization
UX and digital experience improvements, with specialists from our network
Retention, cross-sell, and upsell programs

What you get

A journey map that shows the moments that matter
An omnichannel campaign plan and a testing roadmap
Conversion and retention programs with clear targets

When teams call us

We work with CEOs, CMOs, and commercial leaders at B2B and B2C organizations, and with private equity firms and their portfolio companies. The call usually starts like this:

Growth has stalled
Revenue has plateaued, and you need to know why and what to fix first.
A launch can't slip
A product, market, or program has a date, and the plan needs an owner.
An operation needs turning around
A function or program isn't delivering, and you need a clear 30-60-90 day path back on track.
Something needs to scale
What works at today's size has to work at three times the size, without three times the overhead.

What this looks like in practice

Turning a growth-stage business into a stronger revenue engine

Situation

A private equity-backed pet wellness venture was growing on two fronts at once, with consumers buying services directly and business partners joining its network. Leadership had no single growth model for both, and marketing and sales were not working from one view of performance.

Solution

Growth strategy. Built one purpose-driven plan that aligned brand, digital channels, and go-to-market execution across both audiences.
Funnel diagnostics. Used data-driven funnel analysis to locate acquisition and retention gaps, then implemented the upgrades.
CRM and analytics. Implemented HubSpot for real-time pipeline, attribution, and ROI reporting, and tied marketing to sales.

Results

Net new revenue: +25%
Customer churn: −17%
Cross-sell and upsell: +31%

See more clients and results

Why an on demand model works

Flexible
Start with an assessment, a project, added hands, or a part-time executive, and change course as your needs change.
Scalable
Specialists join when the work needs them and step away when it doesn't, so you never carry a permanent team for a temporary need.
High impact
Every engagement ties to your revenue goals and is measured against them.
Right-fit expertise
Senior leadership plus specialists in technology, UX, data, and creative, matched to the work in front of you.

How this compares to the other ways to get the help

What you get

Hire a full-time executive: One leader's experience and network
Engage an agency: Execution capacity in specific channels
Work with MarStrat: A senior executive plus a bench of specialists across strategy, data, technology, and creative

How you commit

Hire a full-time executive: A permanent salary and a hiring cycle
Engage an agency: A project scope or a retainer
Work with MarStrat: Advisory, a project, added team capacity, or a part-time executive, adjusted as your needs change

Who owns the outcome

Hire a full-time executive: The new hire, once ramped
Engage an agency: The agency, for its deliverables
Work with MarStrat: One senior lead, accountable for business results across the work

Comparison	Hire a full-time executive	Engage an agency	Work with MarStrat
What you get	One leader's experience and network	Execution capacity in specific channels	A senior executive plus a bench of specialists across strategy, data, technology, and creative
How you commit	A permanent salary and a hiring cycle	A project scope or a retainer	Advisory, a project, added team capacity, or a part-time executive, adjusted as your needs change
Who owns the outcome	The new hire, once ramped	The agency, for its deliverables	One senior lead, accountable for business results across the work

See how we work and the ways to engage us

Where could better alignment unlock growth?

Lisa Morrell — Talk it through with Lisa

Let's discuss your business priorities and how strategy, operations, technology and execution could do more for you.

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