Turn marketing complexity into growth.
MarStrat is a growth marketing consultancy. We bring senior expertise and a specialist bench, on demand and without the overhead, to connect strategy, technology, data, and AI.
Where our leadership has delivered results
Proven impact for growth-minded organizations
Executive teams call us when growth stalls, a launch can't slip, an operation needs turning around, or something needs to scale. Delivering high impact:
- ROAS, proven in real-time retargeting and personalization
- Up to 10×
- consistent increases in digital conversion rates
- 30%+
- net new increases in omnichannel revenue
- 25%+
- day turnarounds and project launches for fast traction
- 30-60-90
Strategy alone doesn't drive growth.
Growth takes the right priorities, connected systems, aligned teams, and the ability to turn strategy into action. We find what's holding performance back and connect the people, process, technology, and execution to move forward.
Problems we solve
Marketing investment without a clear commercial return
We tie every dollar to a revenue goal, set the measures that matter, and move budget toward what performs.
Fragmented technology and disconnected data
We connect your martech and data into one working picture, so every team sees the same numbers and acts on them.
AI experiments with no path to measurable value
We choose practical use cases, build them into your workflows, and measure business impact instead of activity.
Growth strategies that stall before execution
We turn strategy into an owned plan with clear priorities, timelines, and leaders, and stay through delivery.
Marketing and growth services, from strategy to results.
Growth Strategy & Commercialization
Go-to-market planning, demand generation, and customer acquisition built around revenue goals.
Marketing Technology, Data & AI
Martech architecture, stack evaluation, data and measurement, and practical AI use cases tied to business objectives.
Marketing Operations & Revenue Enablement
Operating models, workflow design, marketing and sales alignment, and performance accountability.
Customer Experience & Omnichannel Growth
Customer journey strategy, lifecycle marketing, and channel integration for B2B and B2C models.
Business challenges. Strategic solutions. Measurable impact.
Turning a growth-stage business into a stronger revenue engine
A private equity-backed pet wellness venture was growing on two fronts at once, with consumers buying services directly and business partners joining its network. Leadership had no single growth model for both, and marketing and sales were not working from one view of performance.
- Net new revenue
- +25%
- Customer churn
- −17%
- Cross-sell and upsell
- +31%
Growing one client account into the company's largest
The largest insurer in its category needed a customer-centric digital strategy to protect its market share and long-term competitiveness, and a delivery organization with the scale to build it.
- Annual recurring revenue and the largest staffed account within six months
- $20M
- Customer experience program lead
- $110M
- Practitioners in the digital development center, scaled from a team of two
- 800
Winning new customers for a leading hospitality chain
Competing for customers, the business needed a more relevant, integrated digital experience, and its stakeholders and agency partners were not yet aligned.
- Customer acquisition
- +30%
- Marketing program delivered
- $19M
- Return on ad spend (ROAS)
- 7×
What those we've worked with say
When I next needed a C-level marketing and strategy officer for my executive team at a Series B growth company, Lisa was my first choice. She quickly gained traction with new and improved go-to-market strategy and marketing assets, and helped define and launch an entire new product line in record time.
David Kirshenbaum
Founder, MeadeCo
Hired Lisa for executive roles at two companies
Lisa contributed both big-picture strategic ideas and expert day-to-day management of teams, projects, and deliverables. Her insights and work products aligned our executive team around the best path forward at key points in our investment and growth journey.
Noel Maxam
Founder and CEO, Emagispace
Lisa served on his executive team
Lisa was able to quickly double our marketing channels and stand up a top-caliber digital agency and marketing team that drove more and better-quality ICP leads. She took Accelerance to a new level.
Andy Hilliard
Software CEO and author
Led marketing for his company
Ways to work with us
Fractional and flexible, scaled to your needs. We work the way that fits for you: remote, hybrid, or on site.
Your companyMarStrat
Expert assessment, prioritized recommendations, and a roadmap your team can execute.
We plan, staff, and manage the initiative from kickoff through launch, with clear owners and milestones.
Specialists in martech, data, UX, and creative work alongside your team under your own leadership, then step away.
A senior executive who joins your leadership team part-time or on an interim basis and owns the marketing and growth agenda.
Connect the strategy. Align the systems. Deliver the results.
Step 1
Diagnose
Step 2
Prioritize
Step 3
Design
Step 4
Activate
Step 5
Optimize
Senior leadership with a specialist bench.
MarStrat pairs senior strategic leadership with a trusted network of technology, UX, and creative professionals, so each engagement gets the expertise it needs. We're a trusted advisor to executive teams and boards.
About MarStrat and our networkA recognized voice on martech and AI.
MarStrat’s Lisa Morrell was named a “Voice to Follow” by the Strategic B2B Marketing Community. It selects experts worldwide from LinkedIn for their insights on marketing technology and AI.
Follow Lisa on LinkedIn
Where could better alignment unlock growth?
Let's discuss your business priorities and how strategy, operations, technology and execution could do more for you.
Book a free consultation