Clients and results: marketing and growth outcomes you can measure.

We serve market leaders, growth companies, consulting firms, and private equity portfolios. Here are examples of the business results our work has delivered, and where we've delivered them.

Lisa brings a unique combination of strategic problem solving and the ability to drive into detailed execution. She does this with an approachable mindset, looking to create value for her clients and teams.

Erik Long

Brand-driven growth leader. Managed Lisa at Prophet across multiple projects.

Proven impact for growth-minded organizations

Executive teams call us when growth stalls, a launch can't slip, an operation needs turning around, or something needs to scale. Delivering high impact:

ROAS, proven in real-time retargeting and personalization: Up to 10×
consistent increases in digital conversion rates: 30%+
net new increases in omnichannel revenue: 25%+
day turnarounds and project launches for fast traction: 30-60-90

A track record of performance.

Rehired for

14 projects over 4 years

for one client alone.

Results earn repeat work.

Business challenges. Strategic solutions. Measurable impact.

MarStrat works as your on-demand growth partner, tailoring each engagement to your specific opportunities and challenges. Here are examples of the business results that approach delivers.

Turning a growth-stage business into a stronger revenue engine

Situation

A private equity-backed pet wellness venture was growing on two fronts at once, with consumers buying services directly and business partners joining its network. Leadership had no single growth model for both, and marketing and sales were not working from one view of performance.

Solution

Growth strategy. Built one purpose-driven plan that aligned brand, digital channels, and go-to-market execution across both audiences.
Funnel diagnostics. Used data-driven funnel analysis to locate acquisition and retention gaps, then implemented the upgrades.
CRM and analytics. Implemented HubSpot for real-time pipeline, attribution, and ROI reporting, and tied marketing to sales.

Results

Net new revenue: +25%
Customer churn: −17%
Cross-sell and upsell: +31%

Growing one client account into the company's largest

Situation

The largest insurer in its category needed a customer-centric digital strategy to protect its market share and long-term competitiveness, and a delivery organization with the scale to build it.

Solution

Digital strategy. Chosen by the client to lead the digital development center and roadmap.
Program leadership. Led the transformation of digital channel development and the omnichannel customer service model buildout.
Integrated delivery center. Built a development center spanning strategy, UX, research, technology, business requirements, and analytics.

Results

Annual recurring revenue and the largest staffed account within six months: $20M
Customer experience program lead: $110M
Practitioners in the digital development center, scaled from a team of two: 800

Helping a fast-growing consulting firm win and deliver work, and launch a new service line

Situation

An international marketing consulting firm was scaling fast and needed Fortune 500-caliber consultants who paired brand, analytical, and project management skills with omnichannel marketing expertise.

Solution

Business development, strategy, and delivery. Led work across insurance, energy, and hospitality, from a brand repositioning that informed a $10M national campaign to a customer experience rollout that earned a #1 J.D. Power service ranking.
A new research and analytics practice. Established a customer research and analytics practice with proprietary tools that quantified brand and marketing return in a way no competitor could match at the time.
Integrated team leadership. Managed cross-functional teams and global market research and analytics partners.

Results

Projects over four years, repeatedly requested by the firm: 14
Revenue to the firm from projects delivered: $90M+
New annual recurring revenue stream from the practice, and growing: $5M+

Building a value-added services strategy for a leading voluntary insurer

Situation

Employers were making value-added services a priority in their benefits strategies, with 92% naming them important over the next three to five years, and competitors had moved early. The insurer's offering lagged its top competitors, and leadership needed to know where to invest, with a lean team and budget.

Solution

White-space research. Used industry insights to find the new value-added service opportunities that mattered most to employers and employees.
Executive alignment. Shaped market-leading recommendations and gained leadership alignment to build them into the 2020 enterprise strategic roadmap.
Phased go-to-market plan. Defined when to secure strategic alliances or build in house, with a rollout plan for corporate marketing and the national sales force.

Results

Venture fund established for new services: $100M
Service additions planned: 13
Roadmap built into the enterprise strategy: 5-year

Winning new customers for a leading hospitality chain

Situation

Competing for customers, the business needed a more relevant, integrated digital experience, and its stakeholders and agency partners were not yet aligned.

Solution

Personalization. Designed and implemented a hyper-personalized initiative.
Targeting and omnichannel delivery. Reached the right audiences through Google Hotel Ads, retargeting, and meta-search strategies.
Agency roadmap. Built a strategy and roadmap for the digital agency team that earned stakeholder buy-in.

Results

Customer acquisition: +30%
Marketing program delivered: $19M
Return on ad spend (ROAS): 7×

Putting a dollar value on brand preference for a national health insurance association

Situation

The association needed to know how its brands stacked up against competitors, how brand preference shaped the buying decision, and what improvements along the buying process were worth in revenue.

Solution

Quantitative research. Surveyed 1,874 employer groups and 586 individual members to measure preference against competitors.
Purchase-funnel economics. Combined the purchase funnel, conversion economics, and driver analysis to link preference to revenue.
Pricing power. Showed that premiums could rise 20% before the brand advantage was lost, and that the brands' strengths matched consumers' main decision drivers.

Results

Brand preference versus national competitors: 2×
Premium revenue opportunity identified from price-elasticity insights: +20%
Incremental revenue per 1% gain in awareness-to-consideration: $1.3B

More results

Building the marketing engine for a Series B sustainable-construction company
Reach from content marketing and lead generation
+150%
Inside sales team productivity
2×
Digital interactions and conversions
+20%
Scaling demand generation across a global distributed service network
Marketing ROI
2–10×
Annual lead growth among ideal-customer accounts
50–70%
Net new revenue
~$500K
Turning online search interest into in-store sales for a national multichannel retailer
Return on advertising spend
10×
Online conversion lift
+23%
In-store conversion lift, with 97% of incremental conversions in store
+28%
Moving a grocery chain's weekly ad from print to dynamic local content
In-store sales, from higher household penetration
+9%
Incremental sales from interactive ads
+17%
Marketing effectiveness compared with print
10:1

What those we've worked with say

When I next needed a C-level marketing and strategy officer for my executive team at a Series B growth company, Lisa was my first choice. She quickly gained traction with new and improved go-to-market strategy and marketing assets, and helped define and launch an entire new product line in record time.
David Kirshenbaum
Founder, MeadeCo
Hired Lisa for executive roles at two companies
Lisa was able to quickly double our marketing channels and stand up a top-caliber digital agency and marketing team that drove more and better-quality ICP leads. She took Accelerance to a new level.
Andy Hilliard
Software CEO and author
Led marketing for his company
Lisa is a brilliant strategist who ignites change. She developed not only the vision but also the strategy and execution of what became a globally adopted upskilling program, and her direction helped our CPG teams deliver more powerful marketing insights.
Suzanne Rurode
President and CEO, global go-to-market executive
Senior leader at Nielsen
Lisa contributed both big-picture strategic ideas and expert day-to-day management of teams, projects, and deliverables. Her insights and work products aligned our executive team around the best path forward at key points in our investment and growth journey.
Noel Maxam
Founder and CEO, Emagispace
Lisa served on his executive team

Proven results across a range of industries, companies, and organizations

Our flexible model has served market leaders and growth companies across industries, stages, and sizes. The organizations we serve, and what they need from us:

Who we serveWhat they need

Companies, from startups to the Fortune 500
Needing: Specialized or additional expertise to accomplish strategic goals
Consulting firms
Needing: Experienced resources to deliver results for their clients
Private equity firms
Needing: Strategic and operational capabilities to power up portfolio businesses
Professional organizations
Needing: Program development and management to add services and execute initiatives